The 46th Bangkok International Motor Show concluded with great success, as anticipated, attracting a total of 1.6 million visitors. More than 54 automotive and motorcycle brands participated in the event, many of whom expressed strong satisfaction after achieving a combined total of 79,941 vehicle bookings across all segments. This result signals continued growth for Thailand’s automotive industry in 2025.

Mr. Jaturont Komolmis, Executive Director and Chief Operating Officer of Grand Prix International Public Company Limited, and Vice Chairman of the Bangkok International Motor Show, stated: “The 46th Bangkok International Motor Show has once again proven to be a success on all fronts. This year saw an increase in participation from car manufacturers, motorcycle producers, and automotive business operators compared to the previous year, contributing to a vibrant and dynamic atmosphere throughout the event. Visitors’ interest remained high, with a total of 1,601,011 attendees, a figure that closely mirrors last year’s turnout.”

In terms of vehicle bookings made during the event, a total of 79,941 units were reserved—77,379 cars and 2,562 motorcycles. Notably, more than 65% of all vehicle bookings were in the xEV (electric and electrified vehicle) segment, with SUVs gaining significant popularity. Meanwhile, internal combustion engine (ICE) vehicles accounted for 35% of total bookings.

Based on the compiled booking data from the event, the top five automakers with the highest number of vehicle reservations are as follows: BYD led the rankings with 9,819 bookings, followed by Toyota with 9,615, GAC with 7,018, Deepal with 6,067, and Honda with 5,948 bookings.

As for motorcycle bookings, the top five brands were: Yamaha with 1,286 bookings, followed by Suzuki and Royal Enfield with 224 bookings each, Harley-Davidson with 215, Triumph with 170, and BMW Motorrad with 165 bookings. Thai Honda opted not to disclose its booking figures for this event.

A key factor behind the 44.8% year-on-year increase in vehicle bookings at this year’s Bangkok Motor Show was the introduction of new models that align closely with current consumer interests. Additional contributors included aggressive promotional campaigns, heightened brand confidence from several automakers—reflected in extended warranty programs—and supportive government policies, such as the “Pickup Truck Campaign” initiative. Collectively, these elements have significantly strengthened consumer confidence and prompted more decisive car-buying behavior compared to previous months.